Design and photography have always had a close relationship. So close in fact, that many graphic designers and illustrators are also photographers. And how many photographers have you heard say: I do photography because I love design but can’t draw.
But while photography is largely limited by what you see in the real world, illustration is limited by the imagery you can conjure in your head – it’s essentially limitless. Not even writing has this level of freedom where we’re restricted by language and the words available to us. What would be the literary equivalent of abstract art? is probably the closest fit.
Creative freedom is what allows graphic design and illustration to excel at visual communication. It has licence to use clichés where fast communication may be required or force viewers down a longer, more winding route if engagement is needed. Furthermore, it’s invaluable to be able to bring multiple graphics together to create something new.
So let’s crack on and discover 11 graphic designers and illustrators you have to know about.
1 – Lidziya Sviardlova
It’s hard not to be lulled into a whimsical dream with Lidziya’s delicate designs that ooze charm. She’s got an appreciation for silky hues while the drawings themselves have a softness that is endearing and inviting. Lidziya even has uncoloured versions of her designs so that you can add your own brand colours to them.
2 – Yuliya Volkovska
Whether you’re creating a new landing page, marketing materials or icons for your next app, Yuliya probably has what you need. Her carefully considered but contemporary collection is wide-ranging and covers a variety uses while having the necessary panache to get your audience’s attention.
3 – Alina Kvaratskhelia
If you’re looking for delicate colour combinations wrapped in clean, energetic designs, then you have to check out Alina’s diverse collection. Illustrations can sometimes be accused of not feeling human enough. Alina’s charming scenes might change how you feel about that.
4 – Nadezhda Fedrunova
Just like photography, illustration also goes through trending styles that wax and wane over time. Nadezhda has forged her own trend with heavy use of pastel colours and a breezy design language that provides a breath of fresh air. There’s real consistency in her work so if you’re looking to create a visual style for your brand, this could be it.
5 – Tithi Luadthong
Out of the left field, Tithi’s otherworldly illustrations don’t take long to transport you to ethereal realms. Drawing inspiration from sci-fi and fantasy, there’s a real sense of escapism that’s captured in Tithi’s detailed worlds. I think it’s fair to say that photography can’t do this. If you want to know more about Tithi, we had a chat with him about his work.
6 – Andrei Krauchuk
Andrei’s work covers a wide range of designs with the same, distinct graphical style throughout. So there’s versatility in where you can use these graphics but they’re also perfect if you’re looking for visual consistency. You could build a marketing campaign using these knowing your campaign will flow nicely from channel-to-channel.
7 – Jess Rodriguez
If you’re looking for something a bit different, Jess’ use of hard corners and exaggerated perspectives is certainly quite edgy. These aren’t graphics you just skim over, there’s plenty to contemplate and that will hold your audience’s attention too.
8 – James Thew
James’ collection features an eclectic range of graphics in varying styles. There are countless ways you could use his designs and many more ways to combine them. So whether you’re working on a landing page, characters designs or concept art, James might have something to get your started.
9 – Ruslan Nesterenko
Good design often leads to imagery that’s fast and easy to comprehend; to get the message across accurately and quickly. Not only does Ruslan do this, but his collection also features a mixture of graphics and page designs with a distinct style that’s instantly recognisable yet easy on the eye.
10 – Olha Khorimarko
Olha likes to pay close attention to colour combinations and character design. It really shows because she brings her characters to life effortlessly and with an energy that makes them feel lifelike. Combine that with Olha’s desire to provide diverse representation and you’re bound to find something to portray your audience. Find out more about Olha in our Q&A with her.
11 – Marina Zlochin
Marina is a versatile vector artist covering a broad range of graphical styles and subject matters to suit any project. You’ll find plenty of clean graphics for easier compositing or more complex designs if you’re after something a little more complete.
We hope you find someone you like in this list. Who knows, maybe their illustrative style has given you new ideas for your campaign or brand. If you’re looking for more inspiration and great collections, don’t forget to check out our Fresh Picks page.