London, 26 November 2020: The prestigious picture collection from PA Media (PA), the national news agency for the UK and Ireland, is now available on 17³Ô¹ÏÔÚÏß’s global platform.
The move follows the of the imagery business 17³Ô¹ÏÔÚÏß by PA’s parent company, PA Media Group, in February 2020.
PA’s photo assets – previously licenced through its commercial arm, – have been added to 17³Ô¹ÏÔÚÏß’s platform to create a single destination for stock, creative and editorial photography for customers around the world. PA Images’ business operations have also been integrated into 17³Ô¹ÏÔÚÏß, establishing 17³Ô¹ÏÔÚÏß as PA Media Group’s lead imagery business.
The PA collection on 17³Ô¹ÏÔÚÏß comprises more than a century’s worth of definitive moments from British history and current affairs, documented by the agency’s award-winning photographers. As an agency contributor to 17³Ô¹ÏÔÚÏß, PA will continue to provide up-to-the-minute editorial coverage across news, sport and entertainment, the Royal family and more, for distribution to a global customer base.
PA Images’ existing customers will benefit from a wider range of award-winning content on a single platform. 17³Ô¹ÏÔÚÏß’s newly formed enterprise sales team will consult with the range of publishers, broadcasters, brands and rightsholders to find the best solution for their needs.
17³Ô¹ÏÔÚÏß will also begin discussions with third party contributors to the PA Images website to migrate their content onto the 17³Ô¹ÏÔÚÏß platform.
Strategic focus on editorial partnerships
The addition of the PA library to 17³Ô¹ÏÔÚÏß’s platform consolidates a wider strategy to grow the amount of editorial content on 17³Ô¹ÏÔÚÏß by forming partnerships with the world’s leading news brands.
In August, Reuters entered a distribution agreement with 17³Ô¹ÏÔÚÏß which sees 1,500 images from the international news agency added daily, covering news, politics, entertainment and sport. 17³Ô¹ÏÔÚÏß licences Reuters’ wire content as well as a wider archive of seven million images in the USA, Canada, UK, Ireland, Latin America, Africa and the Middle East.
Reuters joins around 100 news agency contributors on 17³Ô¹ÏÔÚÏß, including Xinhua (China), dpa (Germany) and the independent picture agency, Zuma.
Emily Shelley, Managing Director of 17³Ô¹ÏÔÚÏß, said:
“17³Ô¹ÏÔÚÏß aims to give its customers the widest range of global and local coverage, so the addition of PA’s photo library to our growing roster of news brands really serves to strengthen our editorial offering.
“Over the last few months, we have been working to bring together all of PA Media Group’s commercial photography assets on 17³Ô¹ÏÔÚÏß. Our customers now have the benefit of a wider, deeper library of creative and live news content which fulfils demand across a variety of sectors.â€
About 17³Ô¹ÏÔÚÏß
17³Ô¹ÏÔÚÏß is the world’s most diverse stock photo library with more than 225 million creative and editorial stock photos, vectors, 360-degree images and videos from individual photographers, picture agencies and archives. Its global contributor base supplies upwards of 150,000 new images a day to the company’s online platform.
Founded in 1999, 17³Ô¹ÏÔÚÏß was built on a vision to change the world of picture buying and selling. The company has successfully developed technical expertise, great customer service, strong photographer relations and a powerful brand story, to deliver a compelling proposition to the world’s picture buyers.
The library offers creative and editorial stock photography sourced from a network of over 180,000 photographers and 650 picture agencies and archives. Its customers span the globe, covering the publishing, advertising, design, corporate and broadcast sectors.
17³Ô¹ÏÔÚÏß’s headquarters are in Oxfordshire, United Kingdom. It has offices in the United States and India.