17�Թ�����

JUNE 28th, 2022: London, UK

17�Թ����� has launched four original content collections powered by Create search, delivering fast, catalogued search results. Together with a refresh of the platform, and a new partnership with Talenthouse, the launch will provide customers with a place to be inspired by creativity and distinctive content.

The introduction of 17�Թ����� Create is specifically targeted at Creative Industries users of stock photography and video, who feel under-served by many of the established suppliers in the market. Its new collections, and ways of using them, are specifically designed to help all Creatives to push boundaries and take their work further.

Search results will now display content from each of the four new creative collections: Ultimate, Vital, Uncut, and Foundation. The result is a faster, more relevant workflow, allowing customers to gain more dynamic snapshots of content, with less time spent searching.

The Ultimate collection delivers hand-picked, thought-provoking, trendsetting imagery. Uncut is the heart of 17�Թ����� – authentic content created by users from all over the world, unavailable to license on other platforms.

As part of the launch campaign, 17�Թ����� is excited to launch a new partnership with EyeEm by Talenthouse, to work with creative communities to drive its collections further and to continue to develop the platform. The strategic partnership promises to further deepen the relationship between both parties.

The revamped search offering follows significant growth in 2021 for 17�Թ����� among TV & film, and advertising & design clients as it continues to help unlock the potential of the creative sector.

17�Թ�����’s Create collections offer unrivalled inspiration for a customer base which includes Netflix, Ogilvy and Red Bull and draws from more than 100,000 content creators from every country in the world.

Services for the creative sector now include commercial rights clearance, consultation on briefs, on-request access to the diverse contributor base, and bespoke picture research.

Starting today, all creatives can now easily explore the new creative collections that have been specifically built to respond to their needs.

Emily Shelley, Managing Director of 17�Թ�����, said:  

“What makes 17�Թ����� different from its competitors is that we are an open platform, with content creators uploading from every country in the world. From such a unique and uncut pool of creativity we’ve now created four collections to inspire and stretch imaginations. We want to challenge our creative customers – how far will you go with your work? And do you really want to start with the same stock content as everyone else? With Create search you won’t have to.”

Clare McKeeve, CEO of the Talenthouse Group (including EyeEm by Talenthouse) said:

“Our aligning mission to democratise opportunities for creatives and showcase their exquisite talents to a wider audience shines through 17�Թ�����’s ‘Create’ collections. We’re thrilled to be partnering with such an established photo-centric partner on a collection that has the ability to engage 14.7 million of Talenthouse’s members.”