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20^th October 2021: London UK

17�Թ�����, the world’s most inclusive content platform, has unveiled a striking new visual identity as it strengthens its offering to the creative sector.

The new brand, developed in partnership with creative agency , reflects 17�Թ�����’s focus on the infinite and diverse opportunities that the ‘blank page’ can have for creatives. It follows significant growth in 2021 for 17�Թ����� among TV & film, and advertising & design clients.

17�Թ�����’s collection offers unrivalled inspiration for a growing customer base which includes Netflix, Ogilvy and Red Bull – it is unedited, uncurated and drawn from more than 100,000 content creators from every country in the world.

The platform has also launched strategic partnerships with commercial content agencies EyeEm and Africa Studio, increasing its creative collection to more than 80 million images.

Services for the creative sector now include commercial rights clearance, consultation on briefs, on-request access to the diverse contributor base, and bespoke picture research.

The 17�Թ����� platform – alamy.com – has a new look, ahead of major redevelopment work in 2022.

All rebranded assets for use across media materials from now on, can be found .

On social media, the existing @17�Թ����� channels will be joined by 17�Թ�����_Editorial – the new home for live coverage from more than 70 global news photo agencies.

These moves follow the 2020 acquisition of 17�Թ����� by PA Media Group and continue the wider investment from the Group in to the 17�Թ����� platform.

Emily Shelley, Managing Director of 17�Թ�����, said:

“At 17�Թ����� we want to empower our customers, clients and partners to be brave, be bold, and own the blank page. This new visual identity allows us to be the perfect partner for our growing client base on that chaotic creative journey. We have the world’s most inclusive collection of content, images, videos, vectors and illustrations that you won’t find anywhere else.

“We are adding to that collection through strategic partnerships, and by making direct requests to our contributors to respond to client briefs – sourcing real, raw material from new and under-represented creators.

“This is only the first step on an exciting journey for 17�Թ����� and we have more to reveal in 2022 as we benefit from being part of a wider media organisation in PA Media Group.”