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Getting your blog out in the public eye isn’t always easy, so we’ve put together these 5 handy tips to help you make your blog more engaging and work even harder for you…

1. Use links
2. Optimise your keywords
3. Write high quality content
4. Use hi-res imagery
5. Encourage interaction

1. Use links

Links are really important when you’re writing blog post, and if used well they can increase the authority of your blog and also improve your rankings in search engine results.

Use links to direct people from your blog post to relevant and respectable sites that relate to the topic of your post. If you refer to any studies in your blog, be sure to reference the source and pop a link in so people can read more about the study if they want to, or if you use images, credit the source and/or the photographer.

For example, linking to sites with a high  or that you know are highly regarded amongst your target audience, will help your credibility and show people that what you’re saying can be trusted.

2. Optimise your keywords

Before people can engage with your blog, they need to be able to find it easily. When people use search engines like Google to find content, the search term they use be it one or five words, is made up of keywords.

To make the most of using keywords, you need to pick words or phrases that are frequently searched for, and what’s great is there are loads of tools online that can help you find the perfect keywords. The from Google Adwords is great for checking out the most popular searches around your topic, so you can quickly pick out the most searched for keywords and optimise your blog.

If your blog is appearing in search results, more people will see your content, and if your content is of a high quality, this will boost the likelihood of people linking to and sharing your blog as a resource.

3. Create high quality content

People visiting your blog want to see content that’s interesting and relevant to them, so think about who your target audience is and keep your posts focused. After all, there’s no point creating a great post on a topic your audience aren’t interested in. To create a high quality post, think about what you’re going to say, the images you’re going to use and the layout.

In terms of text, accurate spelling and grammar are always a good starting point – it shows you’ve taken the time to proof what you’re saying and that you care about what you’re posting. Using studies to back up what you’re saying is a great way of increasing your credibility, and making sure you keep your content relevant, interesting and to-the-point will keep your readers satisfied.

If your post is text-heavy, review it to make sure you haven’t gone off-topic anywhere and be sure to break the text up with imagery to make it easier to digest. Keep the images relevant and make sure they add something extra to the written content!

4. Use hi-res imagery

“90% of information transmitted to the brain is visual” (

Recent studies have shown that content with relevant images gets 94% more views than content without relevant images () – so make sure the images you choose are relevant to the blog post you’re writing.

Using hi-res images will add a professional touch to the overall look of the blog. Low-res or pixelated images don’t give a good impression, so it’s definitely worth taking the time to carefully select a hi-res image to use. Buying your images from a stock image library like 17�Թ����� is the safest way to make sure you have a high quality image that you’re legally covered to use.

Some other things to bear in mind when choosing your images:

The lead image
– This will be the image that’s automatically selected when your post is shared or posted on social media, so choose wisely and make sure it’s eye-catching and relevant!
Size of the image
– Bear in mind that your blog will be accessed from a number of devices, so make sure the images you use are the right size.
Search Engine Optimisation (SEO)
– Adding images to your post gives you another chance to prepare for SEO. Adding image captions and alt text will boost the chances of your content being picked up by a search engine like Google.

Check out our great blog for tips on how to increase engagement using images.

5. Encourage interaction

One of the best ways to get people talking about your blog is to actively encourage people to like, share and comment on your blog.

Add buttons for social sharing to your blog which will allow people to easily share the content you’ve produced. Sharing the content on your social media channels will also help to spread the word and get your blog out in the public eye.

Enable comments to let people interact with the post without having to leave the page. This also gives you the chance to respond to any feedback people have, which will help to improve the reputation of your blog.

Actively asking for people’s thoughts on certain topics can encourage conversation on your blog, or posting catchy captions when you share your blog on social media will help people engage with your post.