Create effective and engaging campaigns by using the most effective visual content for your audience; we’re talking photos, videos, infographics and making your content look as good as it can. Whether you use social media to market your products, post regular blog updates or send targeted emails to your customers, never underestimate the power adding a creative visual can have.
One of the growing trends of 2017 is the increase in the amount and range of visual content being used by marketers to help deliver their message in as effective a way as possible. According to , 90% of all information that enters our brain is visual, and the brain processes images 60,000 times faster than it does text! With this in mind, here are 5 types of visual content you can use to captivate your audience and make the most of your marketing campaigns…
Infographics
An infographic is a fantastic way of delivering information to your audience in an eye-catching and easy to read way. It’s no surprise that this type of visual content is shared and liked across social media up to 3 times more than other visual materials – will tell you just 10 of the many reasons why infographics are great!
Using an infographic in your campaign will not only make your content more aesthetically pleasing, but it’ll also make the content easier to digest for your audience and they’ll be more likely to retain shorter snippets of information than bulky paragraphs of text.
Take our stock photo timeline as an example, we managed to squeeze in a whole load of information about the history of stock photography into one easy-to-read graphic – so much better than reading a list of dates, right?
Videos
If you’ve got a YouTube channel or record vlogs or corporate videos, adding these to your blogs or web pages can be a great way of engaging your customers and giving them a fresh take on your product or service. According to , 64% of people are more likely to purchase a product after watching a video about it – think about TV adverts, what a great way to show and tell your audience all about you.
Videos can  more inbound links than plain text posts.  suggests that the optimum length of a video to gain maximum attention from your audience is between 0 – 1 minute long; anything up to 2 minutes and you start to lose attention, and anything over that won’t give much benefit to you or your audience.
Photos
Over the last few years, images have become more and more popular as a marketing tool to aid the appearance of content and the delivery of marketing messages.  gives some great tips on creating effective images for your social media campaigns, so it’s definitely worth checking out! It’s important to make sure you’re using high quality images, though, to give the most professional impression of your company. Whether you commission a photographer or use a stock image library like 17³Ô¹ÏÔÚÏß, adding relevant, eye-catching and high-resolution imagery to your blog, website or social media pages is a super-effective way of engaging your audience and grabbing their attention. Our handy blog takes you through how to use images in your marketing materials.
Top tip: reinforce your call to action in an eye-catching way by overlaying text on your image. Check out our blog to find the benefits of a text overlay!
Calls to action
Technically this one counts as text, but you can make your calls to action stand out by making them more visually appealing. This will help to catch the eye of your audience and make sure they know exactly what you want them to do! Whether you create a button for people to click, or emphasise the text in another colour or larger font, adding a clear call to action to your content will help increase conversions and tell your audience what you want them to do.
Step-by-step visual instructions
Vamp up your practical content and how-to guides with visual step-by-step instructions. Using images to show people the steps they need to take, whether you use screen grabs or photographs of someone else taking each step, people find it really helpful to follow a visual guide and actually see the steps they should be taking, rather than just reading a list.
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