To increase conversions on your website you need to make sure you are giving off the right impression to your visitors. One of the best ways to do this is to gain their trust.
There are four key ways to gain trust from your site visitors:
- Trust logos
- Contact info
- Reviews
- Social pages
Trust logos
Using trust logos is a proven way to reassure customers they can shop safely on your site. Trust logos include security logos like ‘verified by visa’ and trust seals such as ‘Norton secured.’
A recent survey showed that over 60% of people have NOT purchased something because trust logos were missing which shows how important they are to us.
Contact info
Contact information can send positive signals to new customers because it shows there is a person behind the business. If you have multiple communication channels, that can have a big impact too (e.g. email, phone and live chat).
All contact information should be clearly displayed and easy to find – including images of actual people can increase trust too, so it might be worth setting up a ‘meet the team’ page, or adding photos to your contact page.
Reviews
Reviews are really important to us as consumers. Think about the popularity of sites like Trip Advisor and Trust Pilot. It’s thought that around 80% of people making a purchase online will read reviews before they make their final decision, so if your company or product doesn’t have any it could put someone off.
Don’t worry, even negative reviews are good because they show people that your review process is genuine.
Social pages
Having active social pages adds another dimension to your company’s profile and gives customers another way of exploring your brand.
Social pages and blogs are also a great way to establish yourself as an expert in your field and gain influence within the industry you’re writing about. Ultimately, building an online identity can in turn increase trust.
If you have any thoughts or additional information you would like to share about building a website or increasing trust and conversions please post in the comments.
Great sources we recommend: