Choose the most eye-catching images for your trade stand with our handy tips.
Whether you’ve never picked trade stand images before or are well-practiced and know what you’re looking for, we’ve put together some key pointers to help you choose the images that’ll make your trade stand come alive! What’s more, you’ll find loads of inspiring images along the way.
Key pointers:
- Make a visual statement and create a talking point for your customers
- Understand licencing and releases before you fall inÌýlove with an image
- Think about the composition of the image and where the stand will be displayed
- Printing advice
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Make a visual statement and create a talking point for your customers
Whether it’s a logo, colour palette or slogan that defines your brand, an image that grabs a customer’s attention can be the talking point that gets you remembered.
Some keyÌýquestions to ask yourself when choosing images for a trade stand include:
What’s the purpose of the trade stand?
You might want a particular colour, subject matter or even take customers on a unique journey.
How many images do you want to showcase?
A large image could be really impactful, especially if it draws people into a focal point. But if you’re wanting to make multiple statements, choosing a selection of images could be the best route for you.
Is there space for a company logo or slogan?
Often referred to as ‘blank’ or ‘negative space’ in an image, it’s important that the image you pick has plenty of room for a logo otherwise it could impact the success of your trade stand. Without a visible logo, your trade stand won’t be promoting your brand!
Do the colours in the image clash with your brand?
Creating a colour clash might be intentional, depending on what you want to achieve. But remember, first impressions count. Try using colours that complement your brand colours to create strong styling and raise brand awareness.
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Understand licencing and releases before you fall in love with an image
Correctly licencing an image is important not just because it rewards the photographer, Ìýbut also because it gives you permission to use the image. Depending on the image you choose, a property or model release might be needed in addition to the image licence.
It’s useful to know what this all means, so to help you out we’ve got a handy model and property releases infographicÌýand a help page that covers the basics of licensing images.
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Think about the composition of the image and where the stand will be displayed
You need to make sure the image you choose not only looks great, but that it has the impact you want it to have. It’s important to think about where your stand will be positioned at the trade event, to make sure you pick an image that will work well given your positioning. We’ve picked out a few ideas to help you:
Consider objects that might block or obscure part of your image (tables in front of stand, awkward room layout etc.)
Avoid concepts that could have a negative connotation for your brand.
Try including photography trends to show you’ve got a modern edge. You can check out some of the most popular trends in stock photography in our 2017 Image Trends report!
Always be prepared and informed.ÌýFor example, if you chose the below image, someone might ask you where it was taken. It’s good to show you have knowledge of the images you’re displaying, so doing a little bit of research on the images you’ve picked would help you out!
Colours can have various influences on the customer. Stripping it back to black and white can create an authoritative and traditional impression on your audience.
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Printing advice
When it comes to printing images for your trade stand, it’s important to make sure you have all the right information about the size and format of the image you need. Before you get too far into the project, it’s worth asking the printers what their guidelines are. The last thing you want to do is supply incompatible images after all your hard work curating the images for your trade stand.
You can find some handy info on image file sizes over on our help page!
Need more inspiration? Check out ourÌýimages for print category.