Keep your projects on-trend and make sure you’re using the photography styles that your audiences love. We’re here to bring you up to speed with some of the most popular types of photography out there right now.
From simple vintage looks to phenomenal birds-eye views, these are the photography styles you need to know about…
360° images
Technology is advancing at an unprecedented rate. AR, VR and AI products are becoming not only more advanced but are also increasing in popularity. One key knock-on effect of advances like this is the changing expectations of audiences when it comes to their experience of a product. If you can pop on a VR headset and experience a three-dimensional world from your sofa, then a flat, two-dimensional photo just won’t cut it.
Enter the 360-degree image. It’s accessible to every kind of photographer, with specialist cameras available and dedicated Android and iOs apps for mobile photographers. What’s great is that most social platforms and apps will now accept 360 images just like any other photo.
They offer the viewer a more in-depth and authentic view of the picture they’re looking at. And authenticity is one of 2018’s biggest image trends, so this is a great way to incorporate it into your projects.
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Retro and Vintage imagery
There’s just something about a vintage-style photograph; it’s homely, comforting and nothing beats that nostalgic feeling.
From the re-emergence of fashion trends from the ‘90s to the revival of vinyl records, old-school is back. In recent years, the creative industries have seen a whole host of retro trends resurfacing, and photography is no exception.
At the start of 2018, we posted about the resurgence of retro technology and imagery. Shooting on film has surged in popularity among photographers, creating a whole new range of modern-day takes on vintage styles. There’s also been a rise in the range of filters and photo editing tools to help achieve the retro look.
Trends tend to follow a cycle that brings them in and out of fashion. So, with a range of creative industries already boasting old-school looks, it’s no surprise the vintage style is also popular with image buyers. It’s a versatile trend that’s being , blogs and websites with different focuses. There are a range of ways to use this photography style, including adding a rustic feel to home interiors imagery to boosting the romanticism in a wedding photo.
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Aerial photography
Cue the drone. This technological advancement made it possible for jaw-dropping, birds-eye views to be captured on camera and made readily available. This one doesn’t take much explanation as to why it’s trending. Aerial shots simply have the ‘wow’ factor in whatever capacity they’re used, as they offerÌýyour audience a glimpse at the world from a unique perspective.
There are loads of ways to use aerial photography, from breathtaking travel imagery to using it as the basis for a topography map. A front-on view of a skyscraper or an image taken from directly above a natural landscape; aerial shots let us see things from an extraordinary viewpoint.
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Other trends to watch out for:
Cinemagraphs
If you’re active on social media, you might have noticed some pretty cool images that appear to be moving. Introducing the cinemagraph; a still image to which a small movement has been added, forming a video clip. It’s basically stop motion animation, which has been around for a long time, but with modern technology and image styles it looks way cooler than its predecessors.ÌýThere are plenty of tools out there to create great cinemagraphs with both free and paid-for options, Ìý
It’s still predominantly used on social media, but is starting to expand into the commercial market. So next time you’re looking at an advert, don’t be alarmed if it starts to move!
Mobile photography
It’s a trend that’s always on our radar, and with the increase in quality of mobile cameras there’s now a blurring between traditional and mobile photography. However, the trend right now is all about visual effects apps and what they can add to enhance mobile photography. Initially it was all about ‘the Instagram look’, but as more people turn to mobile photography, there’s been a surge in theÌý increase in the range of styles from a multitude of apps.Ìýis still a popular trend but with apps likeÌýÌýtapping into the retro and vintage vibe and others like showcasing its own unique look and feel, there are some very creative styles topping the trends lists.
Check out some awesome mobile shots fromÌýVSCO on 17³Ô¹ÏÔÚÏß >