Our Creative Team are content experts — and one of their proudest collective achievements would have to be the Creative collections.
Figuring out all of the logistics and leaving no stone unturned, they built four collections from the ground up to suit your very specific project needs. This is something that we truly understand here in the industry: the need for authentic imagery, ready to license and with added credibility from ourselves as a stock agency.
Navigating our vast collection as it has grown exponentially over the years to point you in the right direction is indeed a science in itself. Whether you’re a publisher, designer, business or other creative, the collections that have been streamlined for better results sit under Ultimate, Vital, Uncut and Foundation.
Let’s focus in on Uncut — what it is, who it’s for and how it can help you.
FK664X // Dog on skateboard, Berlin. // Eden Breitz
What is Uncut?
Our Uncut Collection has been described as raw, unexpected, and unconventional. Where our partners have looked to roam without boundaries, Uncut has been there for them and our team has been there to make what they want to achieve happen.
This visually stimulating collection showcases an assortment of images that make you want to look twice: from abstract art to user-generated content (UGC). Far less specific than our other Creative Collections, Uncut can be categorised as the visuals that inspire innovation and creative freedom.
Often, you may come across images that are less processed or manipulated compared to more traditional stock photos. This ‘raw and unedited’ approach provides more potential in some cases, which can be appealing for certain projects that require a specific aesthetic.
CTK5JH // Tilt-shift photography of the bridge between Yifei Originality street and the Sciences and Technology museum, Shanghai, China. // Delphotos
Who is Uncut for?
If you’re looking to tie-up loose ends in your marketing, dip your toe into more wild card branding, or meet a niche requirement, Uncut could be just the ticket for you.
There’s an exploratory freedom to Uncut due to the criteria and eclectic nature of the content. Some might call it unchartered territory, but, with the right guidance, you can easily utilise the unconventional route to your advantage. If you don’t want to be restricted, need breadth and have previously struggled with your brief, Uncut is ideal for projects that demand distinctiveness and originality. For example, that left-field visual you’ve been looking for? It’s probably there for your next showstopping social post.
It’s important to note that the appropriateness of using random, raw, and subversive images depends on the audience, the message or goal, and the potential legal and ethical considerations. In many cases, such images can be powerful tools for expression and communication, but they should be used thoughtfully and responsibly.
2G5C9TM // Fiona Philp from Limekilns, Fife, a wild open water swimmer, during a daily swim in pool in garden, Limekilns, Scotland, UK. // Iain Masterton
How can Uncut help me?
The use of random, raw, and subversive images can vary depending on the context and intended purpose. Let’s go over some of the possible scenarios where you might consider using such images:
Artistic Expression:Â In art installations, galleries, or exhibitions, these type of images may be used to provoke thought, challenge societal norms, or create emotional reactions in viewers.
Personal Art Projects: Individuals with a passion for art or photography may use these types of images in personal projects as a means of self-expression, exploration, or experimentation.
Advertising and Marketing: Some edgy or subversive brands may use such images to grab attention, create controversy, or convey a message that’s outside of the box.
Counter-Culture and Activism: Activist groups or movements may use more subversive images to challenge mainstream narratives, highlight social injustices, or protest against established systems.
Underground or Alternative Media: Similarly, in underground or alternative publications, raw images might be used to differentiate themselves from mainstream media and provide an alternative perspective on current events or issues.
Experimental Films and Videos: Filmmakers and video artists can utilise the media in Uncut to create experimental or avant-garde works that challenge traditional storytelling and editing techniques.
Social Media and Memes: Across social media, more off-beat images can be used in memes or viral content to convey humour, criticism, or commentary on various subjects.
Music and Album Art:Â Musicians and bands may incorporate more eye-catching imagery into their album covers, promotional materials, or music videos to align with the themes of their music.
Academic and Research Contexts: Scholars, researchers, or educators might consider Uncut for use in academic presentations, papers, or discussions to analyse and deconstruct societal norms, visual culture, or media representations.
Psychological and Therapeutic Settings:Â Therapists and counsellors might consider utilising these images in therapeutic settings to encourage clients to express themselves or explore their emotions.
Interested? Here’s your Next Steps
Uncut is not restricted for editorial use, making it an appealing offering, particularly for big campaigns where you just want to pick and choose specific elements. If you think what you want is hard to get, Uncut could be up to the challenge. Bear in mind that while all of the images within the Uncut Collection are available for commercial use, not all of them will necessarily be released. Our advice? Take a look to get the flavour, then our team is here to get you the right license for your project to get off the ground. Even better, we’ve got your back when it comes to rights clearance. Get in touch.