When you’re putting together a selection of images for a client it’s important that your images stand out. Here’s some insight in to what clients look for and some practical advice about picking and presenting your image selection.
1. Understand the business you’re pitching to – When you get a brief from a client the first thing you need to understand is their brand. What is it they want to portray and how do they want you to do it. It’s better to go back to the client to get clarification on any questions you have than to present them with something that doesn’t work. When you’re working with different brands, you need to take a step back and adopt the view of the brand you’re working for.
2. Think about how the image is being used – If you present your client with a breathtaking selection of images that they can’t use they won’t be impressed so make sure you know what the image is being used for, do they need to be certain brand colours, shot in a specific country or have a model or property release?
3. Consider the latest trends – As well as taking in to account each individual brands needs you need to think about the latest trends in photography and design. If you present a lightbox featuring out of date imagery or clichéd concepts, chances are your client won’t be too impressed.
As well as thinking about the content of your lightbox you also need to consider the practical stuff…
Your client could be looking at loads of lightboxes for the same project so make yours is eye catching and easy to view:
Think about the lightbox name – make it easy for your client to find your lightbox by giving it a logical title.
Put the best images at the top – if there are 10 incredible images that are going to blow your client away make sure they’re at the top of the lightbox. A lot of people won’t get passed the first few lines if they don’t like what they see. It’s your job to impress them from the start.
Give images space to stand out – if you have a busy image (a busy city scape) place it next to a quiet image (a calm sea scape) to allow them both to stand out and not compete with each other.
If you have any questions or insider tips of your own that you’d like to share let us know in the comments.
Other blogs you might like:
Creative jobs – how to stand out from the crowd
7 insider tips to help you find the perfect stock photo
How to win your next design pitch